Walt Disney Pictures’ dramatic adaptation of The Help found itself moving up to the 1st place spot with an estimated tally of $20.4 million, enough cash to win the race this weekend. The film’s sophomore score has increased its domestic gross to $71.8 million after 10 days of release, creating quite a profitable distance from the $25 million price tag.
In the 2nd place spot goes the reigning champion for the past three weeks, 20th Century Fox’s origin tale Rise of the Planet of the Apes. The James Franco-Andy Serkis vehicle found another $16.3 million on 3,471 theaters across the nation. With the third frame’s numbers in the bag, the studio has $133.7 million after 17 days of release. If you want to include the $94.1 million it has from early foreign market distribution, this latest “Planet” adventure has $227.9 million worldwide. Not bad at all with director Rupert Wyatt and producers managing to keep its budget down to only $93 million.
The Weinstein Company, Dimension Films and director Robert Rodriguez continued their family-friendly franchise of Spy Kids this weekend with the release of Spy Kids: All the Time in the World taking down the 3rd place spot. Led by Jessica Alba and Antonio Banderas, the film launched into 3,295 theaters and found $12.0 million as a result. It may sound like a lackluster premiere for a family film but Team Rodriguez managed to keep their budget low at a cost of only $27 million.
Unlike the above release, it’s Lionsgate and director Marcus Nispel that should worry about opening score versus budget cost. The two combined to premiere a revised Conan the Barbarian into 3D theaters and yet found only $10.0 million for the 4th place spot. With the film entering 3,015 theaters, the average came out to only $3,317 per showing and they have quite a ways to go before they could hope to touch the $90 million budget. For their part, Lionsgate executives didn’t sugarcoat their lackluster results beyond remembering better times. Mania.com
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | The Help | $20.4 mil | 2,690 | $7,613 | $71.8 mil | $25 |
| 2 | Rise of the Planet of the Apes | $16.3 mil | 3,471 | $4,696 | $133.7 mil | $93 |
| 3 | Spy Kids: All the Time in the World | $12.0 mil | 3,295 | $3,648 | $12.0 mil | $27 |
| 4 | Conan the Barbarian | $10.0 mil | 3,015 | $3,317 | $10.0 mil | $90 |
| 5 | The Smurfs | $8.0 mil | 3,057 | $2,617 | $117.7 mil | $110 |
| 6 | Fright Night | $7.9 mil | 3,114 | $2,537 | $8.3 mil | $30 |
| 7 | Final Destination 5 | $7.7 mil | 3,155 | $2,442 | $32.3 mil | $40 |
| 8 | 30 Minutes or Less | $6.3 mil | 2,888 | $2,181 | $25.7 mil | $28 |
| 9 | One Day | $5.1 mil | 1,719 | $2,983 | $5.1 mil | $15 |
| 10 | Crazy, Stupid, Love | $4.9 mil | 1,940 | $2,552 | $64.4 mil | $50 |
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