LeBron Launches New Product 'Sheets' With $10 Mil Campaign

(AllHipHop News) LeBron James has teamed with Top Brand Executives Warren Struhl, Jesse Itzler and Maverick Carter to create a holding company named PureBrands, which will launch a new energy delivery system, "Sheets" energy strips.

The new Sheets energy strips will be backed by a $10 million dollar marketing campaign with rappers Drake, Pitbull and basketball star Amar'e Stoudemire. Sheets are dissolvable, paper-thin strips that are placed on the tongue and dissolved and digested, delivering hours of energy.

The Sheets don't melt, have no calories, no carbohydrates, no sugar and require no water. Pitbull and his team have entered into a new partnership with Sheets to spearhead the entire launch of the brand to the Hispanic market. Sheets is slated to launch nationwide in June 2011. 

Lebron taking a sheet