Monday, September 12, 2011

BOX OFFICE REPORT: Sep 9th - 11th Weekend


Overall sales for all receipts gathered up only $77 million, with the winner Contagion taking down $23.1 million of it. The Steven Soderbergh-directed easily won over the competition, with reigning champion The Help dropping down to 2nd after three consecutive victories. The action-thriller which stars Matt Damon and Marion Cotillard jumped out to an early lead by taking down $8.0 million on Friday and led the race onward through Sunday’s estimates by averaging a respectable $7,180 per showing on 3,222 theaters across the nation. With a budget around the $60 million mark, WB’s vp of domestic distribution Jeff Goldstein seems pleased with the opening bow. 


Landing in the 2nd place spot is the former reigning champion, The Help. After winning three consecutive victories at the box office, the drama found another $8.6 million in its fifth frame and increased its domestic gross to $137.0 million. Co-produced by Participant Media---the same company who co-produced Contagion---the film’s budget sits at only $25 million so the drama is shaping up to be one of the most profitable dramas of the year. The film also has another $3.7 million from early foreign showings, making for a global tally of $140.7 million.



Lionsgate had the other new wide release for this report, with their sports action tale Warrior opening up to a score of $5.6 million in receipts. The film only showed in 1,869 venues over its first three days so its numbers represent an average of $3,000 per showing with those who did buy a ticket. While the release scored lower than the projected $8 million that the studio predicted, LGF chief David Spitz told the trades they’re focusing on what lies ahead. Focusing on the mixed martial arts phenomenon, the film played well to younger males, with 66% being that gender while 51% were under the age of 25. The budget for the release is set at only $25 million. Mania.com

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Contagion
$23.1 mil
3,222
$7,180
$23.1 mil
$60
2
The Help
$8.6 mil
2,935
$2,961
$137.0 mil
$25
3
Warrior
$5.6 mil
1,869
$3,000
$5.6 mil
$25
4
The Debt
$4.9 mil
1,874
$2,617
$21.9 mil
$20
5
Colombiana
$4.0 mil
2,354
$1,699
$29.7 mil
$40
6
Rise of the Planet of the Apes
$3.8 mil
2,887
$1,342
$167.8 mil
$93
7
Shark Night 3D
$3.5 mil
2,848
$1,241
$14.7 mil
$25
8
Apollo 18
$2.9 mil
3,330
$875
$15.0 mil
$5
9
Our Idiot Brother
$2.7 mil
2,396
$1,152
$21.4 mil
$5
10
Spy Kids 4
$2.5 mil
2,544
$985
$34.2 mil
$27
 

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