Michael J. Fox with the Air Mag in Back to the Future |
Nike Air Mag - Back to the Future |
First, Frank Marshall, one of the original producers of the movies, tweeted that a big announcement was coming, followed by a hashtag with the initials "BTTF." Next, Nike sent out an invite for a press event today that hints the Air MAG might be coming. Finally, and most convincingly, Marshall tweeted again, saying we'd all "need a lot of hover boards," followed by a link to the YouTube video below, which quite obviously contains a room packed with Nike Air MAG shoes.
While the design isn't exactly in line with current trends, the "self-lacing" feature, in which the shoe automatically tightens itself around the wearer's foot, has enticed many a consumer since it wowed movie-goers in 1989. Many people have already expressed enormous excitement about the futuristic design, meaning it could be a hit for Nike. Nike filed a patent for self-tightening laces last year, suggesting the shoe may have been in development for some time now. MadOne
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