Limitless. The action-thriller starring Bradley Cooper and Robert De Niro found the 1st place spot by taking in $19.0 million in its first three days. With the release premiering on just 2,756 theaters across the nation, the opening numbers has it averaging $6,894 per showing with the older crowds. The film’s opening audience was 52% female while 60% was aged 25 years and older.
And now we have the other two premieres rounding out the top 5 in a race that seems too close to call.
We’ll have to wait until Monday’s actuals before deciding the next two places but estimates has Lionsgate’s courtroom drama The Lincoln Lawyer in 4th place for now. The film opened up on 2,707 theaters and found $13.4 million over its first three days. Rentrak reports that 85% of the film’s opening audience was over the age of 25.
Even more surprising for some insiders is the fact that Universal’s buddy-comedy sci-fi tale Paul couldn’t tempt the young crowds into theaters. The film which reunites geeky friends Simon Pegg and Nick Frost (Shaun of the Dead, Hot Fuzz) in a trek across the American heartland---with an alien attached---only found $13.1 million in its weekend premiere. Much like “Lawyer”, the release skewered mainly to older fanboys with 58% of its being audience being over the age of 25.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Limitless | $19.0 mil | 2,756 | $6,894 | $19.0 mil | $27 |
| 2 | Rango | $15.3 mil | 3,843 | $3,985 | $92.5 mil | $135 |
| 3 | Battle: Los Angeles | $14.6 mil | 3,417 | $4,273 | $60.6 mil | $70 |
| 4 | The Lincoln Lawyer | $13.4 mil | 2,707 | $4,950 | $13.4 mil | $40 |
| 5 | Paul | $13.1 mil | 2,802 | $4,695 | $13.1 mil | $40 |
| 6 | Red Riding Hood | $7.2 mil | 3,030 | $2,394 | $25.9 mil | $42 |
| 7 | The Adjustment Bureau | $5.9 mil | 2,660 | $2,230 | $48.7 mil | $62 |
| 8 | Mars Needs Moms | $5.3 mil | 3,117 | $1,706 | $15.4 mil | $150 |
| 9 | Beastly | $3.2 mil | 1,810 | $1,801 | $22.2 mil | $17 |
| 10 | Hall Pass | $2.6 mil | 1,905 | $1,365 | $39.5 mil | $36 |
Friday, March 25, 2011 Releases:
Wide
Sucker Punch (3,000+)
Diary of a Wimpy Kid: Rodrick Rules (3,100)
Limited
Miral
White Irish Drinkers
Illegal
Peep World
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