BOX OFFICE REPORT July 8th - 10th Weekend

Two weeks. That was the time needed to become the best domestic earning release of 2011. Such is the story to be told for Paramount’s Transformers: Dark of the Moon, with the action adventure pulling in another $47.0 million for its second box office victory. The 1^st place finish has it ending the weekend with an estimated tally of $261.0 million in the states, a good ten million over that of the previous champion The Hangover Part II ($250.8 mil) and has it as the fifth fastest film all-time to climb past the $250 million mark in box office history, tied with Avatar and Spider-Man 2. Both of those hits also took 12 days to reach the same sum of cash. 

The incoming wide releases Horrible Bosses and Zookeeper follow in 2^nd and 3^rd place, respectively. 

 

Warner Bros.’ comedy “Bosses” found $28.1 million on 3,040 theaters across the nation, averaging a respectable $9,247 per venue for audiences who chose laughter over fighting robots. Directed by Seth Gordon, the comedy’s opening weekend score was attributed to demographics of 51% male, with 64% of those buying tickets being over the age of 25. The studio and producers kept their budget down to only $37 million so it’s soon to be another successful release for Warner Bros. Pictures and New Line

Meanwhile, Sony had a comedy of their own striking theaters this weekend catered mainly to the family audience. The Kevin James vehicle, Zookeeper, captured $21.0 million in domestic sales over the weekend. With the film showing on 3,482 theaters, it finished its first frame with an average of $6,031 per showing. The film found another $7.5 million from some early international markets so its worldwide gross currently sits at $28.5 million. And unlike the more adult-themed Horrible Bosses, Sony spent more on the effects for this one with a price tag of $80 million. They’ll need a few weekends of decent traffic before they can relieve the pressure. Families made up 52% of the audience. Maina.com

Rank	Movie	Weekend	Theaters	Average	Total	Budget
1	Transformers: Dark of the Moon	$47.0 mil	4,088	$11,503	$261.0 mil	$195
2	Horrible Bosses	$28.1 mil	3,040	$9,247	$28.1 mil	$35
3	Zookeeper	$21.0 mil	3,482	$6,031	$21.0 mil	$80
4	Cars 2	$15.2 mil	3,990	$3,812	$148.8 mil	$200
5	Bad Teacher	$9.0 mil	2,962	$3,038	$78.7 mil	$20
6	Larry Crowne	$6.2 mil	2,976	$2,105	$26.5 mil	$30
7	Super 8	$4.8 mil	2,292	$2,105	$118.0 mil	$50
8	Monte Carlo	$3.8 mil	2,473	$1,537	$16.1 mil	$20
9	Green Lantern	$3.1 mil	2,015	$1,551	$109.7 mil	$200
10	Mr. Popper’s Penguins	$2.8 mil	1,996	$1,428	$57.7 mil	$55