Wednesday, December 29, 2010

BOX OFFICE REPORT Dec 24 - 26 Weekend

 
With so many families reunited during the yuletide weekend, Universal Pictures’ strategy of introducing a family comedy into the theatrical mix seems to have paid off. Despite a heavy saturation of 3D releases and a blizzard blanketing the eastern seaboard during the holiday, the studio brought back their Fockers clan for a third tale. Little Fockers---the latest installment in their Meet the Parents franchise---found themselves in 3,536 theaters and unwrapped $48.3 million in receipts from its Wednesday launch.
With $34.0 million of that being over the last three days it was good enough for the holiday victory. Falling short of the $60 million predictions, the studio can take some comfort from the fact that the threequel also won the foreign box office race by grabbing another $27 million from 37 international territories as well. Overall, they managed a 5-day global cume of $75.3 million. A decent beginning for a film which cost only $100 million to produce.
 
Following in 2nd place over the holiday was Joel and Ethan Coen’s western remake of True Grit. Paramount Pictures’ drama hauled in $25.6 million on 3,047 theaters, which makes for a respectable $8,402 per showing across the nation. With the release also being introduced into theaters on Wednesday, the film managed to find $36.8 million for its 5-day gross. It’s a great launch for the film since the Coen brothers kept the budget down to a lowly $38 million in coin. 
Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Little Fockers
$34.0 mil
3,536
$9,620
$48.3 mil
$100
2
True Grit
$25.6 mil
3,047
$8,402
$36.8 mil
$38
3
Tron Legacy
$20.1 mil
3,451
$5,826
$88.2 mil
$170
4
The Voyage of the Dawn Treader
$10.8 mil
3,350
$3,224
$63.9 mil
$155
5
Yogi Bear
$8.8 mil
3,515
$2,504
$36.7 mil
$80
6
The Fighter
$8.5 mil
2,511
$3,385
$27.5 mil
$25
7
Gulliver’s Travels
$7.2 mil
2,546
$2,828
$7.2 mil
----
8
Black Swan
$6.6 mil
1,466
$4,502
$29.0 mil
$13
9
Tangled
$6.6 mil
2,582
$2,525
$143.7 mil
$260
10
The Tourist
$5.7 mil
2,756
$2,068
$41.1 mil
$100
 

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