Boasting strong growth, Netflix is now flexing its muscle in Hollywood with an announcement that the Internet film company has struck an agreement with Walt Disney to permit subscribers to gain access to hundreds of episodes of ABC, Disney Channel and ABC family 15 days after the shows are seen on TV.
The move gives Netflix further entree into the television industry, underscoring its success. Netflix now boasts nearly 17 million customers, which in turn gives ABC and the other Disney properties a path to potentially higher numbers of viewers.
The deal also points to increased cooperation between entertainment operations.
Hollywood seems to be in the grip of a spirit of cooperation, fueled by the pressures brought on by the weak global economy over the past several years. The pact also shows the need for entertainment companies like ABC to embrace the technologically advanced firms such as Netflix.
No comments:
Post a Comment