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| This image provided by NBCUniversal shows the new company logo. NBC Universal is now NBCUniversal _ without the space. |
LOS ANGELES (AP) -- NBC Universal is now NBCUniversal -- without the space, the peacock or the globe silhouette.
That was part of the message delivered to the company's 25,000 employees at a town hall gathering on Thursday that featured top executives from prospective new owner Comcast Corp.
The bird will remain part of the brand of NBC, the broadcaster, while the spinning globe will still be part of the graphic for Universal, the movie studio and theme park operator. And officially, the company's name is still NBC Universal. But the space-less corporate logo is meant to represent the unity of its two main divisions as it is set to be taken over by cable operator Comcast in a deal that is to close on Friday.
The deal values NBC Universal at around $30 billion, while Comcast, the nation's largest cable TV company, has a market value around $65 billion.
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