Dallas Austin's Beat Machine 'Beat Thang' In Best Buy

(AllHipHop News) Veteran Hip-Hop producer/songwriter/ Dallas Austin has announced his company Rowdy Electronics, has teamed with Best Buy to sell his new piece of hardware, a beat machine named "Beat Thang." The Beat Thang, which is a joint venture between Austin's Rowdy Electronics and Nashville's Beat Kangz Electronics (BKE), is a fully operational mobile music making machine, that will retail for $1,500. The machine, which boasts a 3.5 inch color video LCD screen, comes with over 3,000 original sounds, hundreds of beats, loops, digital effects, along with a rechargeable battery.
Dallas Austin and his partner, Aja Emmanuel hopes the new piece of equipment will revolutionize the way producers create their music. The producer is planning on personally hosting events at Best Buy's in Nashville, Atlanta, New York and Miami. "We'll be showing everyone how you can sing into it, play keyboards into it, put beats into it – anything," Dallas Austin said. "We'll also have a few for pre-order because once we hit the release date, it's anyone's guess how many will be available to the industry. We only produced 1,000 units and the buzz is running pretty hot."