Wednesday, February 16, 2011

BOX OFFICE REPORT Feb 11th - 13th Weekend

At the moment, the winner is Sony’s romcom between Sandler and Jennifer Aniston, which tallied up $31.0 million in coin over its first three days. The debut marks the 11th time that Sandler had a film open up in the top spot and comes in better than any of Jennifer Aniston’s 2010 theatrical efforts with The Switch ($8.4 mil) and The Bounty Hunter ($20.6 mil). Overall, the release had a good debut for Sony as the studio kept its budget down to around $80 million. 
 
Following in 2nd, just $800,000 short of the top spot, is Paramount Pictures’ teen-focused Justin Bieber: Never Say Never. Building off the singer’s core youthful fan base, Bieber’s 3D biography managed to find $30.2 million and average the highest per venue score with $9,746. With high cinematic grades from critics and audiences, 84% of the opening audience consisted of the female demographic while 67% were under the age of 25. Studio executives over at Paramount also look great with the producers keeping its budget down to only $13 million. 
 
 
Taking down the 3rd place spot is Walt Disney’s animated adventure, Gnomeo and Juliet. With the release being the only new wide feature that appeals to both the adults and the teens, the release found $25.5 million in its opening frame. The tally makes it the biggest opening ever for an animation in January and February. The studio reports its opening audience was evenly split down the age gap with 36% being in the 26-49 range while 36% came in between ages 2 to 11. 
 
 
It’s not often we see four new wide releases hit and all of them rule the top four spots but such was the case here with Focus Features’ period-action piece The Eagle following in 4th place. The Channing Tatum flick surpassed expectations by slashing up $8.6 million on just 2,296 theaters across the nation. No budget has been listed for the release but it seems a decent debut for the small distributor when considering its heavy Valentine’s Day and Oscar-caliber competition. 
Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Just Go With It
$31.0 mil
3,548
$8,737
$31.0 mil
$80
2
Justin Bieber: Never Say Never
$30.2 mil
3,105
$9,746
$30.2 mil
$13
3
Gnomeo and Juliet
$25.5 mil
2,994
$8,517
$25.5 mil
----
4
The Eagle
$8.5 mil
2,296
$3,741
$8.5 mil
----
5
The Roommate
$8.4 mil
2,534
$3,315
$26.0 mil
$16
6
The King’s Speech
$7.4 mil
2,263
$3,275
$93.8 mil
$15
7
No Strings Attached
$5.6 mil
2,756
$2,048
$59.8 mil
$25
8
Sanctum
$5.1 mil
2,789
$1,840
$17.5 mil
$30
9
True Grit
$3.7 mil
2,072
$1,819
$160.3 mil
$38
10
The Green Hornet
$3.6 mil
2,090
$1,722
$92.3 mil
$120
 

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