Leading at the top is Liam Neeson’s latest action thriller, Unknown. The Warner Bros. Pictures production pulled in $21.7 million in estimated tickets during its premiere, a very good score for the studio as producers and director Jaume Collet-Serra managed to keep its budget down to only $30 million. Financed by Joel Silver’s Dark Castle, the studio’s president Dan Fellman was vocal with his pleasure of the debut. With an expectation of around $26 million before the holiday is over this evening, the target demographic was 89% over the age of 25 while 54% of it was over the age of 50.
Despite pre-opening tracking suggesting that D.J. Caruso’s sci-fi tale, I Am Number Four, would take down the victory, Walt Disney Pictures found themselves opening in the 2nd place spot. An ongoing debate between the studios and early tracking services, experts figured the young crowd---comprised mostly of teenage girls---would be enough to propel the film into 1st but the release fell just short by taking in only $19.5 million on 3,154 theaters. Signaling an opposite of demographic expectations, 54% of the opening audience was over the age of 25 while 57% of that group were males. With a budget of just $60 million, it’s not the end of the world for Disney and producer Touchstone Pictures, both of which had franchise hopes for “Number Four” and believe the Monday holiday will help for a better four-day showing.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Unknown | $21.7 mil | 3,043 | $7,154 | $21.7 mil | $30 |
| 2 | I Am Number Four | $19.5 mil | 3,154 | $6,183 | $19.5 mil | $60 |
| 3 | Gnomeo and Juliet | $19.4 mil | 3,014 | $6,437 | $50.4 mil | ---- |
| 4 | Just Go With It | $18.2 mil | 3,548 | $5,130 | $60.7 mil | $80 |
| 5 | Big Mommas: Like Father, Like Son | $17.0 mil | 2,821 | $6,026 | $17.0 mil | $32 |
| 6 | Justin Bieber: Never Say Never | $13.6 mil | 3,118 | $4,362 | $48.4 mil | $13 |
| 7 | The King’s Speech | $6.5 mil | 2,086 | $3,148 | $103.2 mil | $15 |
| 8 | The Roommate | $4.1 mil | 2,160 | $1,898 | $32.6 mil | $16 |
| 9 | The Eagle | $3.5 mil | 2,296 | $1,550 | $15.0 mil | $25 |
| 10 | No Strings Attached | $3.1 mil | 1,966 | $1,587 | $66.0 mil | $25 |
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