Google Inc.’s YouTube is in talks with the National Basketball Association and the National Hockey League to show live games, building on the popularity of cricket’s Indian Premier League last year, a Google executive said. “It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” Anand said. “We have ongoing conversations with pretty much everyone.”
NHL spokesman Michael DiLorenzo said in a telephone interview that the league is not in talks to stream live games over YouTube, nor has it been in discussions about it.
Michael Bass, senior vice president for marketing communications at the NBA, said, “We’re pleased that YouTube recognizes the value of live sports.” Huffington Post
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