This year's Super Bowl commercials had a theme — random celebrities. There was Eminem for Chrysler (and Lipton Brisk Ice Tea). Faith Hill for Teleflora. Justin Bieber and Ozzy Osbourne for Best Buy. P. Diddy for Mercedes. Will.i.am for Chatter.com. Kenny G for Audi. (Deep breath, we're halfway done.) Joan Rivers for GoDaddy. Kim Kardashian for Skechers. Richard Lewis and Roseanne Barr for Snickers. Timothy Hutton for Groupon. Adrien Brody for Stella Artois. Tony Soprano for the NFL. And, of course, Darth Vader for Volkswagen.
Carmax
Not a celeb to be seen in this ad. And yet it was certainly one of the big game's big winners. After all, how often do we get to see an ad with pro wrestlers, trapeze artists, and hippies in a drum circle? Not often enough, that's for sure!
Best Buy
Celebs ahoy! Starring a confused Ozzy Osbourne (accept no substitutes) and the omnipresent Justin Bieber, the ad touted Best Buy's new buy back program. Does it live up the considerable hype? Check it out for yourself below.
Go Daddy
GoDaddy commercials aren't known for being highbrow, but this year's entry did give viewers a nice comedic shock. Joining Danica Patrick and Jillian Michaels, the newest "Go Daddy girl" is... Joan Rivers? Hey, Go Daddy execs — can we talk?
Snickers
Last year's Snickers ad starring Betty White and Abe Vigoda was a huge hit. This year, the candy bar tried to replicate that success with Richard Lewis and Roseanne Barr. The spot lacks the shock value of last year's entry, but still inspired a slew of Web searches on "new Snickers commercial."
Chrysler
Detroit pride, baby! Motor City native Eminem stars in this spot for the Chrysler 200 sedan. The ad's simple tagline ("Imported From Detroit") is an inspired spoof on the luxury car makers. While other ads went for comedy, this one did it with drama. Interesting factoid: This is Eminem's second Super Bowl commercial this year; he also endorsed Lipton Brisk Ice Tea.
Volkswagen
This ad, starring a kid dressed like Darth Vader, was a hit even before it aired during the Super Bowl. And it's not difficult to understand why. What kid wouldn't like to have Jedi powers? And what parent wouldn't want to play a prank like this?
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