In this weekend between the end of the playoff race and next weekend’s Super Bowl (Packers and Steelers, movie goers flipped the horror switch by choosing Warner Bros. Pictures’ exorcism tale The Rite as the winner. In another report where overall revenue was down across the board---15% from the same frame last year---the Anthony Hopkins-led release scared up $15 million on 2,985 venues across the nation. It’s a decent opening for New Line and Warner Bros., with director Mikael Hafstron (1408) managing to keep its budget down to only $37 million.
Following in 2nd place is Paramount’s romantic buddy comedy No Strings Attached, which dropped a place by taking in another $13.7 million in estimated receipts. The release’s second frame numbers increased its domestic cume to $39.7 million, translating to profitable numbers for the studio which kept the budget down to $25 million. It’s been a good month for Natalie Portman who now has two profitable releases with the comedy and Black Swan, the latter of which has earned her an Oscar nomination.
Rank | Movie | Weekend | Theaters | Average | Total | Budget |
1 | The Rite | $15.0 mil | 2,985 | $5,027 | $15.0 mil | $37 |
2 | No Strings Attached | $13.6 mil | 3,022 | $4,517 | $39.7 mil | $25 |
3 | The Mechanic | $11.5 mil | 2,703 | $4,255 | $11.5 mil | ---- |
4 | The Green Hornet | $11.5 mil | 3,524 | $3,263 | $78.8 mil | $120 |
5 | The King’s Speech | $11.1 mil | 2,557 | $4,342 | $72.2 mil | $15 |
6 | True Grit | $7.6 mil | 3,120 | $2,436 | $148.3 mil | $38 |
7 | The Dilemma | $5.4 mil | 2,901 | $1,888 | $40.6 mil | $70 |
8 | Black Swan | $5.1 mil | 2,315 | $2,203 | $90.7 mil | $13 |
9 | The Fighter | $4.0 mil | 1,914 | $2,119 | $78.3 mil | $25 |
10 | Yogi Bear | $3.1 mil | 2,133 | $1,484 | $92.5 mil | $80 |
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